The Business of Creativity: Essential Tools for growth

‘CRACKING CREATIVITY’ – Personal qualities and professional tools for creative business growth Transforming your creative passion into a viable business is no mean feat so, if you want a reminder that ‘Yes, you can!’, Sophie Broadhead’s ‘Cracking Creativity’ session is just what you need! This dynamic talk will cover personal qualities and professional tools that are important when you are spinning all the plates involved in setting up, growing and managing your own creative business. Applying individual skills and positive mindset is key when it comes to balancing everything to do, think about and remember professionally, as well as still finding time for your creativity! Sophie will discuss business, economic and personal angles to consider while also sharing ideas and thoughts on steps that can be taken to keep you motivated and focussed, feeling in control and on track with your creative enterprise.

This talk is part funded by Craft Work 4.0 supported by Creative Europe.

Craftwork 4.0 All is defined as a platform of international and intercultural co-creation, created among 12 organizations from 12 countries, and aiming at supporting emerging craft artists and practitioners to co-create, cooperate and promote their work, developing a common European programming of non-national craft artists and of trainings.

Sophie Broadhead Founder of Poetic Licence

Sophie Broadhead is a creative business consultant who trained as a goldsmith with DCCI in Kilkenny. Sophie has worked in management for over 20 years, including 10 years of experience in craft retail management. She has extensive knowledge of the operations and administration side of creative businesses – what needs to happen behind the scenes for everything to work well. Understanding that it is easy to feel challenged by some aspects of establishing a business, Sophie offers knowledge and support to craftspeople to assist and empower them in the smooth growing and running of their successful creative businesses. For further details see www.poeticlicence.ie