The Future of work: Creativity in the digital economy

In the creative industry, visibility is everything. Many artists struggle to get their work noticed by the right audience. Get Discovered equips participants with the confidence, marketing strategies, and networking skills needed to connect with buyers, collaborators, and opportunities. This session breaks down the essentials of communication, marketing, networking, and broad thinking to help creatives grow their careers.

1. Communication: The Foundation of Visibility Develop a compelling narrative about your work. Build confidence in presenting your work. Create authentic connections through storytelling.
2. Marketing: Positioning Your Work for Success Identify your ideal audience and where to reach them. Craft messaging that resonates and creates an experience. Define your role as an artist in marketing.
3. Networking: Building the Right Connections Identify and connect with peers, professionals, and buyers. Use effective strategies to build relationships and collaborations. Leverage networks for long-term opportunities.
4. Broad Thinking: Expanding Opportunities Use all your creative skills to generate income and grow your network. Explore broad applications of your work for new opportunities. Proactively approach collaborators with ready-to-go ideas.

Without strategic visibility, even great art can go unnoticed. This session provides actionable strategies to help creatives stand out, attract buyers, and build lasting success

This talk is part funded by Craft Work 4.0 supported by Creative Europe.

Craftwork 4.0 All is defined as a platform of international and intercultural co-creation, created among 12 organizations from 12 countries, and aiming at supporting emerging craft artists and practitioners to co-create, cooperate and promote their work, developing a common European programming of non-national craft artists and of trainings.

Sheelagh Moloney

I am an art business consultant and coach. I help visual artists achieve more sales, certainty and recognition for their art practices through one to one mentoring, group courses and workshops. I have 15+ years experience in the world of art sales as an art gallery owner and exhibition curator. I have curated almost 50 exhibitions and worked with many, many artists and art buyers. I created 2020 Curates Creative Careers to provide a resource for artists to get the advice, mentorship and guidance they need to navigate the complex world of art sales.